It may not show up on the first page of Google, but it will put your release out there for bloggers and small market journalists to find when they’re searching for topics to write about. Use the five optimized keywords, three clickable links, email & RSS distribution and the analytic services. Sign up, submit your release and take advantage of the features of the free service. Every penny counts and your designated marketing pennies are better spent in other areas than paid press release services. It’s pretty basic, There are a bevy of paid press release distribution services out there, but we’re self-published authors for a reason. Those would be some great long term goals for your press releases, but in the meantime, let’s start with three places you should send your press releases (and might actual get some press attention). But where exactly should you send it? Fox News? Anderson Cooper? The Ellen Show? To get you started, we’ve created a helpful Press Release Template (DOC file) you can download and use to craft the perfect release to announce the publication of your book, launch of your website, book signing appearance or any other event that should be shared with the media.Ī press release that sits in a folder on your computer’s desktop is pretty useless, right? The point of writing it is to send it out to the media to entice them to write a story about you and your book. But the good news is, with some guidelines and tools it’s not difficult to learn how to write a good press release. Your creative writing experience is as relevant to press release writing as your experience watching Jersey Shore is to solving complex math problems. I say that to say this: writing a press release isn’t easy. I mean I did study hard (in between football games) but it took half the semester for me to get a press release back with only a respectable amount of red ink on it. If you think this story ends with me studying hard and acing my next assignment, you’re wrong. I had committed every single one of them. My professor took to the wipe off board and listed the five most common mistakes he’d found it our work. It was red ink, but in my eyes it may as well have been blood.

Well, okay I’m exaggerating, it wasn’t exactly blood.

In a flutter of white and red, my very first press release written for a grade dropped onto my desk - covered in blood. A lifelong, self-identified writer, I was certain the class would be an easy A and took pity on my classmates for what I assumed were their inferior writing skills.įlash forward to the day my professor handed back our first assignments. I was two semesters into my third major in college and pretty stoked about learning the core of the skill set I would need to secure a job post-grad. Many moons ago, I eagerly planted myself in the front row of a Florida State classroom for my first day of a public relations writing class.

Press release for book launch sample